9 Reasons to Not Trust BP

June 3rd, 2010 · 2 Comments

I love how people feel they need to give us reasons to not trust BP. You know, I wasn’t really sure. After the Oil spill and their response to it I went out and bought a tank of gas from them – And just because I knew they were going to loose so much money in clean up I decided to bring my empty gas can for my motorbike and sidecar. Also, because I assume that the BP stations are franchises I bought a snickers bar and a can of oil just to support the local BP station. But then I went to the Internet cafe and caught up on the blogs I read. They gave me so many reasons to not trust BP that i’m thinking I may return that Snickers bar.

Reasons:
1. BP is a texbook psychopath – If i’ve learned anything from cyclops, it’s don’t trust psychopaths.
2 – 7. Six reasons not to trust BP – You had me at six.
8. BPGlobalPR: This is the real PR firm for BP; it even says it in it’s twitter account. They tweeted this;
“So YOU want to see pictures of dead animals covered in oil and WE are the bad guys!? Sick bastards. #bpcares”. Think I’m making that up,

Here is the link. Proof.

9. Because of Sean’s blog post.

→ 2 CommentsTags: Check this out · Friends · Green Month · Totally Not Sustainable

The Search for the Levi’s Girl

June 3rd, 2010 · No Comments

Levi’s is looking for a hip woman passionate about fashion who has an existing online presences through twitter and facebook. The campaign is called “The Search for the Levi’s Girl”. If you or a friend fit that profile and want to live and work in SF this summer you should check out this video and apply. All you have to do is submit a 1 – 2 min long video about why you would be a “good fit” (Hahahahahahahahahaha! Hilarious!). More information can be found at the Levi’s Facebook page. The application deadline is June 20th. After all the submissions are in all the fans on Facebook will be asked to vote on their favorite. I’m sure Levi’s will have some say in narrowing this down, but it’s always nice to have voting done by the people. Great publicity too!

Sounds like it could be a pretty cool summer job. Who’s in?

→ No CommentsTags: Marketing · Social Media · Technology · advertising

Hot Air Balloon Ride Over Napa

May 26th, 2010 · 12 Comments

DSC_0176 1

Nothing says I love you like being afraid of heights and going on a hot air balloon ride. This is what I did with my wife for your one year anniversary. Last year for our wedding gift, our Ultimate Frisbee team all pitched in and gave Claire and I a one hour hot air balloon ride over Napa Valley, with a Champagne breakfast afterward. I had been inspired by a few videos I came across online to try to make a video only using still photography. This is my first attempt at a photo animation and I’m pretty happy with how it turned out. There is no video in this at all, it’s all stills taken from my Nikon D90. It feels choppy at first, that’s my editing style, get over it. Thanks to Carl Atilano and my sister Cait Scott for letting me use this song. Cait and Carl recorded hours of their friends hanging out and created this song from the recordings.

You can find more of the photos at my Flickr account here.

→ 12 CommentsTags: The Good Life

Oil Spill Awareness

May 18th, 2010 · No Comments

Picture 4

This is a simple use of social media that I think should be used as an example of how to effectively get people to send out your message. First off, it’s simple. You show up to the page – you probably got there from a friend. You log in to twitter using their simple OATH (I only know that term because they use it at the office all the time). The page then asks you if you’d like to “Deploy a boom”, which basically means it’s going to tweet out their message that reads, “Help raise awareness to the Gulf of Mexico oil spill by reading the info and deploying a social #boom at http://theoilspill.org“. Then a an orange thing appears on the web page with your name in it leaving you with the “Look mom, I’m on TV!” effect.

This is a good cause, it’s easy to do, and you can learn about what’s going on with the oil spill. It looks as though I was the 204th person to “deploy” a boom – we’ll see where it goes from here.

→ No CommentsTags: Social Media · Twitter

Flashback: Old McDonald’s campaign in Japan

May 17th, 2010 · 1 Comment

I’m seriously behind the times on this campaign which I think was made by Beacon in conjunction with Dentsu who, if I’m understanding correct, does the advertising for McDonald’s in Japan.

I’m not sure what to say about these ads by McDonald’s apparently released in Japan In 2005. They’re pretty compelling in that they feature attractive people wearing Ronald McDonald like clothing making one say to oneself “what”? I also wonder why the image bends when they present the burger. Am I supposed to be hallucinating? Does the burger actually move like that? And will I look like these people if I eat these (tomato?) burgers? Or should I just sit in a room with a pretty serious draft waiting for the right moment to reveal that I’m not just sitting here, I’m sitting here holding a burger behind my back?

Are these supposed to be Ronald McDonald’s kids? Or maybe they were just trying to start a trend of dressing up like Ronald in Japan.

→ 1 CommentTags: advertising

Stella Artois: New Media, Old Media, All Media

May 14th, 2010 · No Comments

Alright, I hope I get this right, there are a lot of names going on here. Ad agency Mother in conjunction with Stella Artois brings old school advertising online. Then The Ritual Project sponsored by Stella Artois brings the ad to life with a documentary about the process. The Ritual Project describes the project on their website:

“Step by step, a group of painters brought the perfect Stella Artois to life as a 20 x 50 foot stop-frame animation high over the New York City streets. And in the process, they revealed an untold story of tradition, sacrifice, and an industry dangling preciously on the brink of extinction.”

This first video is the project from start to finish, shot in time-lapse.

The Ritual Project – final timelapse from The Ritual Project on Vimeo.

This second video is the documentary about the painters and the dying art of huge mural advertising as vinyl becomes cheaper in rough economic times.

UP THERE from Jon on Vimeo.

The effort put into this campaign should not be overlooked. I don’t live in NYC, so there is no way I would have seen this project taking form other than the documentation of it via “The Ritual Project”. I suppose Stella wanted the project to documented and thus sponsored “Up There”.

While we’re here talking about Stella you may as well check their homepage, where you can win a trip to Cannes. This is the first time I’ve seen a webpage like this ask you to connect to Facebook upon entry. Normally this is something I wouldn’t do before really understanding what I was connecting to, but because I’ve been looking at all these Stella ads I thought I would take a chance. When you get into the site after connecting with Facebook, a video starts showing a bunch of rich people looking for the person who is going to attend Cannes. The cool part is when they start going through photos of people, you see images of your friends, and then they finally end up on a picture of you. They got me at first. I wondered how my friends had been put onto the webpage, then remembered the Facebook connect.

Well played Stella, I’ll cheers to that.

→ No CommentsTags: Art · Videos · advertising