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	<title>Whit Scott &#187; Art</title>
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	<link>http://whitscott.com</link>
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		<title>Changing My Brand: It&#8217;s Not Easy</title>
		<link>http://whitscott.com/2010/10/06/changing-my-brand-its-not-easy/</link>
		<comments>http://whitscott.com/2010/10/06/changing-my-brand-its-not-easy/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 21:10:47 +0000</pubDate>
		<dc:creator>Whit Scott</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[whit scott]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[gap]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Whit]]></category>
		<category><![CDATA[whitscott]]></category>

		<guid isPermaLink="false">http://whitscott.com/?p=1004</guid>
		<description><![CDATA[After months of consideration, weeks of work, and nearly three years of blogging, I have decided it is time to change the image of my blog. I saved some cash and paid a professional to give my site a new look and feel &#8211; I would love everyone&#8217;s feedback. What you see is my name [...]]]></description>
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<p>After months of consideration, weeks of work, and nearly three years of blogging, I have decided it is time to change the image of my blog. I saved some cash and paid a professional to give my site a new look and feel &#8211; I would love everyone&#8217;s feedback. </p>
<p><a href="http://www.flickr.com/photos/ultimatewhit/5057653625/" title="whit by ultimatewhit, on Flickr"><img src="http://farm5.static.flickr.com/4092/5057653625_9b2833d079_o.jpg" width="249" height="151" alt="whit" class="center" /></a></p>
<p>What you see is my name in Helvetica, Bold, slightly over a blue gradient square. I personally think it&#8217;s genius, but please don&#8217;t let my opinion get in the way of your opinion. </p>
<p><strong>UPDATE</strong></p>
<p><a href="http://www.flickr.com/photos/maayanpearl/5057384680/" title="Many chino's will be in a bunch over this redesign by maayanpearl, on Flickr"><img src="http://farm5.static.flickr.com/4083/5057384680_69e718e8f1.jpg" width="500" height="226" alt="Many chino's will be in a bunch over this redesign" class="center" /></a> </p>
<p>A WhitScott.com reader has just informed me that Gap has the exact same logo. We must have used the same designer. Blast!</p>
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		<title>We Are Scientists: Old posters</title>
		<link>http://whitscott.com/2010/09/23/we-are-scientists-old-posters/</link>
		<comments>http://whitscott.com/2010/09/23/we-are-scientists-old-posters/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 21:22:40 +0000</pubDate>
		<dc:creator>Whit Scott</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[The Good Life]]></category>

		<guid isPermaLink="false">http://whitscott.com/?p=971</guid>
		<description><![CDATA[I recently went through some of my boxes at my dad&#8217;s house and came across some old posters. Worth highlighting are four &#8220;We Are Scientists&#8221; posters. If you&#8217;re not familiar with &#8220;We Are Scientists,&#8221; then you probably didn&#8217;t go to Harvey Mudd. Neither did I, but my best friend Drew did, and that was enough. [...]]]></description>
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<p>I recently went through some of my boxes at my dad&#8217;s house and came across some old posters. Worth highlighting are four &#8220;We Are Scientists&#8221; posters. If you&#8217;re not familiar with &#8220;We Are Scientists,&#8221; then you probably didn&#8217;t go to Harvey Mudd. Neither did I, but my best friend Drew did, and that was enough. When I found the posters I said on Twitter &#8220;<em>just came across 3 @scientistbros posters from Claremont &#8211; They&#8217;re about 8 years old and hilarious.</em>&#8220;. They responded asking me to post photos. It turns out I found four &#8211; see below.</p>
<p><a href="http://www.flickr.com/photos/ultimatewhit/5017396875/" title="Back In Da Club: We are Scientists by ultimatewhit, on Flickr"><img src="http://farm5.static.flickr.com/4126/5017396875_4d7daec460_z.jpg" width="433" height="640" alt="Back In Da Club: We are Scientists" /></a> <strong><br />
Above poster</strong>: Bottom left corner reads &#8220;X: Graphic, beautiful nudity &#038; strong, Highly Literate Language.&#8221; Also, &#8220;sometimes you have to break a few eggs to make an omelet. And sometimes you do not.&#8221;</p>
<p><a href="http://www.flickr.com/photos/ultimatewhit/5017410511/" title="DSC_0038 by ultimatewhit, on Flickr"><img src="http://farm5.static.flickr.com/4125/5017410511_24e3b618fa_z.jpg" width="424" height="640" alt="DSC_0038" /></a><br />
<strong>Above poster:</strong> The band member on the far right had hit his knuckle on something that night, and was bleeding. When signing this poster he pressed his bloody knuckle onto the poster over his mouth then wrote; &#8220;My dentist fucked up my braces removal &#8211; does this make me a badass? No. -Chris&#8221;. The &#8220;doesn&#8217;t get jokes&#8221; reference is to a joke that my buddy Brooke told during their concert. Sure Does&#8230; Former band member Michael Tapper wrote &#8220;Reach for the stars Whit&#8221; &#8211; which is exactly what my aunt would write. Michael bought Deluxe Boggle for me after the band lost my Boggle set the night before that concert.</p>
<p><a href="http://www.flickr.com/photos/ultimatewhit/5017411115/" title="Keith Murray: We are Scientists by ultimatewhit, on Flickr"><img src="http://farm5.static.flickr.com/4110/5017411115_df19483f67_z.jpg" width="441" height="640" alt="Keith Murray: We are Scientists" /></a><br />
Nothing to explain here.</p>
<p><a href="http://www.flickr.com/photos/ultimatewhit/5017411571/" title="Clash of the titans by ultimatewhit, on Flickr"><img src="http://farm5.static.flickr.com/4154/5017411571_620074f887_z.jpg" width="423" height="640" alt="Clash of the titans" /></a><br />
<strong>Above poster:</strong> &#8220;Speechwriters LLC&#8221; was two guys, I think Misha Chellam and Dave Lowensohn, out of Pomona College. I somehow got my hands on their music around 2003, and have always hoped that they would go big too. </p>
<p>With all of that now out of the way &#8211; &#8220;We Are Scientists&#8221; and &#8220;Speechwriters LLC,&#8221; get in touch with me so we can do an interview over at <a href="http://www.latenightrepublic.com/">Late Night Republic</a>. Leave a comment or contact <a href="http://twitter.com/WhitScott">@whitscott</a> on Twitter.</p>
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		<title>Stella Artois: New Media, Old Media, All Media</title>
		<link>http://whitscott.com/2010/05/14/stella-artois-new-media-old-media-all-media/</link>
		<comments>http://whitscott.com/2010/05/14/stella-artois-new-media-old-media-all-media/#comments</comments>
		<pubDate>Fri, 14 May 2010 22:29:29 +0000</pubDate>
		<dc:creator>Whit Scott</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[artois]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[old media]]></category>
		<category><![CDATA[Stella]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://whitscott.com/?p=702</guid>
		<description><![CDATA[Alright, I hope I get this right, there are a lot of names going on here. Ad agency Mother in conjunction with Stella Artois brings old school advertising online. Then The Ritual Project sponsored by Stella Artois brings the ad to life with a documentary about the process. The Ritual Project describes the project on [...]]]></description>
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<p>Alright, I hope I get this right, there are a lot of names going on here. Ad agency <a href="http://www.mothernewyork.com/">Mother</a> in conjunction with Stella Artois brings old school advertising online. Then <a href="http://theritualproject.com/home/">The Ritual Project</a> sponsored by Stella Artois brings the ad to life with a documentary about the process. The Ritual Project describes the project on their website:</p>
<p>&#8220;Step by step, a group of painters brought the perfect Stella Artois to life as a 20 x 50 foot stop-frame animation high over the New York City streets. And in the process, they revealed an untold story of tradition, sacrifice, and an industry dangling preciously on the brink of extinction.&#8221;</p>
<p>This first video is the project from start to finish, shot in time-lapse.<br />
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<p><a href="http://vimeo.com/10905280">The Ritual Project &#8211; final timelapse</a> from <a href="http://vimeo.com/user2634858">The Ritual Project</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>This second video is the documentary about the painters and the dying art of huge mural advertising as vinyl becomes cheaper in rough economic times.<br />
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<p><a href="http://vimeo.com/10562000">UP THERE</a> from <a href="http://vimeo.com/user2214206">Jon</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>The effort put into this campaign should not be overlooked. I don&#8217;t live in NYC, so there is no way I would have seen this project taking form other than the documentation of it via &#8220;The Ritual Project&#8221;. I suppose Stella wanted the project to documented and thus sponsored &#8220;Up There&#8221;.</p>
<p>While we&#8217;re here talking about Stella you may as well check their homepage, where you can win a trip to Cannes. This is the first time I&#8217;ve seen a webpage like this ask you to connect to Facebook upon entry. Normally this is something I wouldn&#8217;t do before really understanding what I was connecting to, but because I&#8217;ve been looking at all these Stella ads I thought I would take a chance. When you get into the site after connecting with Facebook, a video starts showing a bunch of rich people looking for the person who is going to attend Cannes. The cool part is when they start going through photos of people, you see images of your friends, and then they finally end up on a picture of you. They got me at first. I wondered how my friends had been put onto the webpage, then remembered the Facebook connect. </p>
<p>Well played Stella, I&#8217;ll cheers to that.</p>
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		<title>The Maker Fair</title>
		<link>http://whitscott.com/2008/05/11/the-maker-fair/</link>
		<comments>http://whitscott.com/2008/05/11/the-maker-fair/#comments</comments>
		<pubDate>Sun, 11 May 2008 16:15:01 +0000</pubDate>
		<dc:creator>Whit Scott</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Bloggers]]></category>
		<category><![CDATA[Check this out]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Ben Metcalfe]]></category>
		<category><![CDATA[Diet coke and Mentos]]></category>
		<category><![CDATA[Maker Fair]]></category>

		<guid isPermaLink="false">http://whitscott.com/2008/05/11/the-maker-fair/</guid>
		<description><![CDATA[Last weekend I went with Ben Metcalfe to the Maker Fair at the San Mateo Fairgrounds. The best way I&#8217;ve heard this fair described is, &#8220;Burning Man meets the tech world.&#8221; The Maker Fair showcases Arts, Crafts, Engineering, Food, Music, Science and Technology. Above is a video of the two guys you&#8217;ve seen a million [...]]]></description>
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<p>Last weekend I went with <a href="http://benmetcalfe.com/blog/">Ben Metcalfe</a> to the <a href="http://makerfaire.com/">Maker Fair</a> at the San Mateo Fairgrounds. The best way I&#8217;ve heard this fair described is, &#8220;Burning Man meets the tech world.&#8221; The Maker Fair showcases Arts, Crafts, Engineering, Food, Music, Science and Technology. Above is a video of the two guys you&#8217;ve seen a million times on YouTube dropping Mentos into Diet Coke.<br />
<strong><a href="http://www.flickr.com/photos/14748297@N00/2476464516/"><img "img class="left"  src="http://farm4.static.flickr.com/3053/2476464516_c7cb7383fc_m.jpg" height="240" width="180" alt="Maker Fair" /></a></strong><strong><br />
Here is a short list of some of the other awesome things I saw:</strong></p>
<p>Mouse Trap, the old game, but blown up on a huge scale with bowling balls instead of marbles.</p>
<p>A machine that etches in wood and metal at ridiculous speeds. Basically a printer except it&#8217;s carving with a laser.</p>
<p>Bags made out of old rain jackets by <a href="http://www.citybagtrade.com/">City Bag Trade</a>.</p>
<p>A huge city made out of Legos with running trains and whole districts.<br />
Goats in a petting zoo!</p>
<p>Huge Metal sculptures of people. See picture.<br />
exc&#8230;</p>
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		<title>An interview with Bart</title>
		<link>http://whitscott.com/2008/03/11/an-interview-with-bart/</link>
		<comments>http://whitscott.com/2008/03/11/an-interview-with-bart/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 21:29:49 +0000</pubDate>
		<dc:creator>Whit Scott</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Check this out]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[Showcasing my friends]]></category>
		<category><![CDATA[The Good Life]]></category>

		<guid isPermaLink="false">http://whitscott.com/2008/03/11/an-interview-with-bart/</guid>
		<description><![CDATA[I&#8217;ve been wanting to use Seesmic in more of my posts, and i&#8217;ve been interviewing a good amount of people, so Bart and I decided to do our interview by video this time. Bart works with round3media who is helping Seesmic with some of its branding among different web pages. Here are the links of [...]]]></description>
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<p>I&#8217;ve been wanting to use <a href="http://www.seesmic.com">Seesmic</a> in more of my posts, and i&#8217;ve been interviewing a good amount of people, so Bart and I decided to do our interview by video this time. Bart works with <a href="http://www.round3media.com/">round3media</a> who is helping Seesmic with some of its branding among different web pages. </p>
<p><object width="425" height=" 353"><param name="movie" value="http://seesmic.com/Standalone.swf?video=mXgNpzNh8y"></param><param name="allowFullScreen" value="true" /><embed src="http://seesmic.com/Standalone.swf?video=mXgNpzNh8y" type="application/x-shockwave-flash" allowFullScreen="true" wmode="transparent" allowScriptAccess="sameDomain" width="425" height=" 353"></embed></object></p>
<p>Here are the links of some of their work, I recommend checking them all out.<br />
Current company round3media  round3media.com<br />
Company Partners:<br />
Alex Hillman &#8211; <a href="http://weknowhtml.com">http://weknowhtml.com</a> / <a href="http://www.dangerouslyawesome.com">http://www.dangerouslyawesome.com</a>/<br />
Ken Rossi &#8211; <a href="http://evolvestudios.com">http://evolvestudios.com</a><br />
Bart Mroz &#8211; <a href="http://bartekm.com">http://bartekm.com</a> / <a href="http://electronicsandbox.com">http://electronicsandbox.com</a></p>
<p>Selected Project of the Years<br />
<a href="http://stevemullenphoto.com">http://stevemullenphoto.com</a><br />
<a href="http://fariassurf.com">http://fariassurf.com</a><br />
<a href="http://llrpartners.com">http://llrpartners.com</a><br />
<a href="http://wiki.answers.com">http://wiki.answers.com</a><br />
<a href="http://willotoons.com">http://willotoons.com</a><br />
<a href="http://noonaco.com">http://noonaco.com</a><br />
<a href="http://omnivestllc.com">http://omnivestllc.com</a><br />
<a href="http://www.llrpartners.com/">http://www.llrpartners.com/</a><br />
<a href="http://www.pdqlegal.com/">http://www.pdqlegal.com/</a><br />
<a href="http://www.elationstore.com/">http://www.elationstore.com/</a><br />
<a href="http://quintinfoundation.com/our-mission/">http://quintinfoundation.com/our-mission/</a><br />
<a href="http://www.progresspt.com/">http://www.progresspt.com/</a><br />
<a href="http://www.tackledirect.com/">http://www.tackledirect.com/</a><br />
<a href="http://www.exphone.org/">http://www.exphone.org/</a><br />
<a href="http://eap.org/">http://eap.org/</a><br />
<a href="http://www.tllccf.org/">http://www.tllccf.org/</a><br />
<a href="http://bluecoatgin.com/">http://bluecoatgin.com/</a><br />
<a href="http://fitzgeraldspectorinc.com/">http://fitzgeraldspectorinc.com/</a><br />
<a href="http://pma-llc.com/">http://pma-llc.com/</a></p>
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