This is a simple use of social media that I think should be used as an example of how to effectively get people to send out your message. First off, it’s simple. You show up to the page – you probably got there from a friend. You log in to twitter using their simple OATH (I only know that term because they use it at the office all the time). The page then asks you if you’d like to “Deploy a boom”, which basically means it’s going to tweet out their message that reads, “Help raise awareness to the Gulf of Mexico oil spill by reading the info and deploying a social #boom at http://theoilspill.org“. Then a an orange thing appears on the web page with your name in it leaving you with the “Look mom, I’m on TV!” effect.

This is a good cause, it’s easy to do, and you can learn about what’s going on with the oil spill. It looks as though I was the 204th person to “deploy” a boom – we’ll see where it goes from here.