I’m seriously behind the times on this campaign which I think was made by Beacon in conjunction with Dentsu who, if I’m understanding correct, does the advertising for McDonald’s in Japan.

I’m not sure what to say about these ads by McDonald’s apparently released in Japan In 2005. They’re pretty compelling in that they feature attractive people wearing Ronald McDonald like clothing making one say to oneself “what”? I also wonder why the image bends when they present the burger. Am I supposed to be hallucinating? Does the burger actually move like that? And will I look like these people if I eat these (tomato?) burgers? Or should I just sit in a room with a pretty serious draft waiting for the right moment to reveal that I’m not just sitting here, I’m sitting here holding a burger behind my back?

Are these supposed to be Ronald McDonald’s kids? Or maybe they were just trying to start a trend of dressing up like Ronald in Japan.