I’ve come across another great advertisement that caught my attention through video sharing on Twitter. This ad was created for the TOMTOM phone by an ad agency called Pool Worldwide based out of Amsterdam. Pool Worldwide did a great job creating a compelling video that would capture our attention online for a whole two and a half minutes! What’s really great about this ad is that you don’t know that it’s for TOMTOM until the very end – and then you think, “I want one”.

You can watch the video yourself but the basic premise is Darth Vader is in an audio studio recording his voice for the TOMTOM GPS. He just can’t seem to get his lines right. Silly Darth Vader, I’ll never understand how you became Supreme Commander, Dark Lord of the Sith. After a bit more digging I found their campaign page over at TOMTOM DOT COM (which is even cooler to say then read). The only problem is I had to use my own will (or maybe they used the force on me? You see that’s the crazy thing about the force, you don’t know when it’s being used on you) to go check the site to see what else they had going on – and of course, they have a game. Everyone has a game. And of course in the game you can Tweet and Facebook your scores. Hooray!

So I love the video, and I’m glad they’re jumping on the social media train, but the person who deserves the big paycheck is the person who came up with the idea to be able to buy new voices for your TOMTOM. Are you kidding me? That is just to genius. For $12.99 I can download some voice that is hilarious and entertain my friends while I drive around lost because I never memorized the names of the streets in my neighborhood. I love it!

In conclusion. TOMTOM needs to give that employee a raise. Pool Worldwide: brilliant, well-executed ad campaign, I hope it’s paying off.