Over the last couple of weeks, I’ve been inspired by Jamie Oliver and his ambitious campaign that I first discovered through his TED Talk. Every year TED awards one person the TED prize of $100,000 and “One Wish to Change the World” – which is basically the tools and connections that a conference like TED can provide. Jamie Oliver’s wish as quoted on the conference page reads “I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.” Jamie’s talk inspires for a few reasons. First you are blindsided by some serious statistics about obesity. Then you realize just how passionate he is about trying to fix the problem. The talk is quite moving and if you haven’t seen it, I recommend you take a look.

The campaign begins. In January, Jamie joined Twitter and started getting the word out. Now he’s trying to get one million people to sign an online petition that he plans on taking to the White House to present to the President. The word is out, the Tweets are being retweeted, the Facebook page points to the petition and his site which has everything you’d need to know about Jamie’s Food Revolution.

I also enjoyed this Mashable interview by Brenna Ehrlich where Jamie explains exactly what the food revolution is. Interviews like this just go to show how much of an effort the guy really is putting into his campaign.

I don’t have kids but some day I hope to, and when I do I’d like them to be served good food by the school system. I could write a whole post about the importance of eating healthy food, and how feeding kids properly not only benefits them, but all of us. Instead I’d like to support the movement by signing the petition and posting this for all of you to read in hopes that you’ll do the same.