Comments on: A Salute to 37 Signals and Their Awesome Brand Presence http://whitscott.com/2010/03/31/a-salute-to-37-signals-and-their-awesome-brand-presence/ Mon, 06 Feb 2012 13:50:56 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Brookr http://whitscott.com/2010/03/31/a-salute-to-37-signals-and-their-awesome-brand-presence/comment-page-1/#comment-964 Brookr Thu, 01 Apr 2010 15:53:09 +0000 http://whitscott.com/?p=617#comment-964 The thing they do best is maximizing their existing knowledge. Why sell something once when you can sell it twice? They were getting paid to speak, so they wrapped up their existing talks in a book. RoR was built when they made basecamp, then extracted to be a product on it's own (free, but the huge distribution is great for the company). Create once, sell it repeatedly: a true secret to success. And they really do make great apps. Another business secret :) The thing they do best is maximizing their existing knowledge. Why sell something once when you can sell it twice? They were getting paid to speak, so they wrapped up their existing talks in a book. RoR was built when they made basecamp, then extracted to be a product on it’s own (free, but the huge distribution is great for the company). Create once, sell it repeatedly: a true secret to success.

And they really do make great apps. Another business secret :)

]]>