IKEA Rocked this Facebook Campaign

March 24th, 2010 · No Comments

A while back, IKEA made this wicked awesome ad campaign that I never wrote about. I recently came across it again when doing some social network advertising research. The video says it well, but the basic gist of the campaign revolves around photo posting on Facebook. What they did was post photos of IKEA products in a room on Facebook. People then tagged their name on any product, like a lamp. The first person to tag their name on that product won it. The genius part about this is that when you get tagged, you end up on all of your friends walls as a Status Update. In essence, IKEA was advertising through tons of people without having to spend money on Facebook. Genius.

Tags: Marketing · Social Media · advertising

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