GEICO Careers looks like a pretty cool company to work for. I don’t know that I would necessarily want to work as an employee answering phones anywhere, but whoever has the job of social media marketing for GEICO has a pretty cool job. What makes this particular video really smart is that it highlights the good qualities about it’s employees. They’re cool enough to learn choreography, a song, and take some time to make a video. Yes, the video is made with actual GEICO employees, which just goes to show that they’re normal people, not drones behind phones (I just made that up, I think it’s pretty good).

Not only does this video make GEICO look like a “good” (in the “not evil” sense) company filled with “good” people, it makes it look like a fun place to work. I’m telling you, if your company has the money to hire someone to make videos about how awesome you are, you should. If done right, the video will grab viewer’s attention and remind them about how cool you are. Could you imagine if Coke suddenly started posting videos about the crazy hi-jinks that happen at Coke Corporate? I’m telling you – people would watch it, love it, and think that Coke was the best company on earth. Well played GEICO.