There are so many reasons why this ad campaign by American Apparel works so well. Ok, really there are two reasons. Reason number one, lots of butts. Boy butts, girl butts, everyone’s butts. Second reason, voting and ranking. Not only do you get to click through the photos, you get to vote 1 – 5 on the quality of butt. One can only assume (pun intended) that this could become addicting. In addition to the addictiveness of ranking peoples butts – you have the opportunity to share butts on Twitter and Facebook. Twitter offering a link back to the voting page so your Twitter followers can start voting, and Facebook leaves a post on your wall so all your friends can see a butt that you particularly liked. (Insert Butt-Facebook joke here.)

Why would you put a picture of your butt up on the American Apparel site you may ask. For $300 – duh! Plus, you can put that on your resume!

What really blew my mind was how I came to find this campaign. Someone I follow on Tumblr took a screen shot of the campaign, just like I have above. But (no pun intended) nowhere on that photo does it say American Apparel. This means that their ad campaigns are strong enough that just from their imagery and type of underwear, I was able to guess that this was coming from them. I went straight to their site, and there it was. Crazy.

Hurry up and post a photo of your butt – don’t lose this chance to have your butt seen by thousands of people and win $300 in the process!

Please link your photo in the comments section (or don’t – ewwwwww).