Great, now I’m hungry. Snickers is making buzz with a teaser for a commercial their supposed-to-air during the Super Bowl. Teasers, they’re such a tease. Remember all the ads for “The Hangover”? They freeze frame in the commercial right as it looks like Ed Helms’ character is going to vomit all over someone. This commercial is like that – only, it’s not so much a tease like, “what’s going to happen next!?” It’s more like, “really, a teaser for a chocolate bar commercial!?” I have two thoughts about this. 1) I don’t care what happens next because there wasn’t enough suspense; thus I don’t care if I see the commercial during the Super Bowl. 2) It’s the only commercial I’ll actually be expecting to see during the Super Bowl, thus I’m thinking about it, and it’s good marketing. Oh yeah, and did I mention I’m hungry now?

A lot of campaigns have been hitting up Facebook this past year. Basically they lure people in with a gimmick, that is then passed along to your friends, usually with some status update to the effect of “Check out my English to Snacklish name”. You type in a word, or name and it changes it to a tasty treat. My wife Claire’s name became Clairamel Scott. Again, good marketing, now my wife is hungry too.