Bud Light is laying it on. I really don’t think these are commercials that could ever make it on television in the states, but they sure are circulating well online. I’m quite curious to see if Bud Light has any advertisements for the Super Bowl. Budweiser itself has too, right? What would the Super Bowl be without a Budweiser commercial or two?
What really amazes me is how long these commercials are. It appears that Bud is putting more money into production, including the cast, and the length, rather than paying for the spot on TV. My guess is they’re starting to bring in some good online metrics (instead of the archaic Nielsen ratings) and see that they get as many eye balls online as they do on TV. Instant metrics brought to you by your own company, not by the Nielsen’s – who are they anyway?
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