I came across two ads online that I really liked, and when I come across things I like online I share them with you, especially when they’re ads. Why? Because without ads many of us wouldn’t make any money. So let’s celebrate good the good ones!

The first one comes from LOST. This is genius. Pretty hidden, but genius. LOST has put an ad for a flight on Oceanic Airlines from SYD to LAX on Kayak.com. If you watch LOST, you’ll know that this is the flight that goes down in the first episode of the show. It’s a great ad for LOST but seems a bit morbid for an airline web site to be hosting. Nonetheless, it’s awesome.

When you click on the ticket for the flight to LA, you end up getting sent to a LOST Wikipedia page that tells you what Oceanic Airlines is. This isn’t actually Wikipedia; this is LOST’s own fake “LOST only” Wikipedia. Crazy, I know…

Somebody at ABC is doing a great job setting up a whole back catalog of online Easter eggs for us to find. If that person reads this, drop me a tweet: I’d love to chat with you. I digress.

The second awesome ad I came across is from Integrity Windows. I know—who the hell is integrity windows? I’ll tell you who they are, they’re the people that made this hilarious web page. More importantly I’d like to comment on how I found them: an amazing video that was passed around online and made its way to me via Twitter—or was it Facebook?

I’ve said it before but let me say this to you again. Great videos will be passed around online and all they need is a little boost. When I looked at this video yesterday it had 12,000 views. It has over a million now. Take a second to think about that exposure. On TV this is just a funny commercial. You may ask your coworkers at the water cooler (who has a water cooler, raise your hand) if they saw it. Online, they’ll send it to you—that’s viral.