Somebody totally has the job of making these web pages. The pages that only exist as a place holder for a trailer. Someone is pumping these things out, I know it - probably in India.
By far the best part about the Hot Tub Time Machine page (which I fully plan on seeing) is when you click on photos. Please go to the site and do it now. From the time you click on “photos”, until you actually view any photos, is ten seconds. Ten seconds of a nonsensical animation, with things spinning and falling all over the place. What’s the deal with the squirrel? The photo page loads and you have the option of looking at a whopping two photos. Two… Really?
Great, now I’m hungry. Snickers is making buzz with a teaser for a commercial their supposed-to-air during the Super Bowl. Teasers, they’re such a tease. Remember all the ads for “The Hangover”? They freeze frame in the commercial right as it looks like Ed Helms’ character is going to vomit all over someone. This commercial is like that - only, it’s not so much a tease like, “what’s going to happen next!?” It’s more like, “really, a teaser for a chocolate bar commercial!?” I have two thoughts about this. 1) I don’t care what happens next because there wasn’t enough suspense; thus I don’t care if I see the commercial during the Super Bowl. 2) It’s the only commercial I’ll actually be expecting to see during the Super Bowl, thus I’m thinking about it, and it’s good marketing. Oh yeah, and did I mention I’m hungry now?
A lot of campaigns have been hitting up Facebook this past year. Basically they lure people in with a gimmick, that is then passed along to your friends, usually with some status update to the effect of “Check out my English to Snacklish name”. You type in a word, or name and it changes it to a tasty treat. My wife Claire’s name became Clairamel Scott. Again, good marketing, now my wife is hungry too.
This is a post taken directly from my good friend Emlyn over at surfingstoke.com.
Here are some of the results of the latest Quiksilver Cypher ad campaign. Kelly Slater, Julian Wilson, Jeremy Flores, and Dane Reynolds were flown down to that lovely little secret spot in Mexico, along with the biggest entourage ever of filmers, photographers, and general support crew to pull this off.
Super slow motion, high speed cameras, and some playful video editing make for a compelling presentation.
I’d like to do a quick spotlight on someone I came across a year or two ago online. His name is Fredo Viola. I first found Fredo with his widely succesfull “The Sad Song”. It’s my personal opinion that this song is wrongly named. If anything I would have named it the happy song. I mean maybe he’s singing about something sad, but the truth is I can’t understand a thing he’s saying, I can just see that everything in the video is beautiful. His videos have a quality that remind me a little bit of some of the videos I have made, and thus, I like them even more.
Recently on twitter @CookingCapsules out a link to some of Fredo’s new work. You can check out the web page here - the design is pretty cool, definitely fun to play with, but if you’d prefer to just watch through his videos I recommend going to his Vimeo account instead.
The video I’m going to leave you with is “Red States (featuring Journey Blue Heaven)”
Bud Light is laying it on. I really don’t think these are commercials that could ever make it on television in the states, but they sure are circulating well online. I’m quite curious to see if Bud Light has any advertisements for the Super Bowl. Budweiser itself has too, right? What would the super bowl be without a Budweiser commercial or two?
What really amazes me is how long these commercials are. It appears that Bud is putting more money into production, including the cast, and the length, rather than paying for the spot on TV. My guess is they’re starting to bring in some good online metrics (instead of the archaic Nielsen ratings) and see that they get as many eye balls online as they do on TV. Instant metrics brought to you by your own company, not by the Nielsen’s - Who are they anyway?
I came across two ads online that I really liked, and when I come across things I like online I share them with you, especially when they’re ads. Why? Because without ads many of us wouldn’t make any money. So let’s celebrate good the good ones!
The first one comes from LOST. This is genius. Pretty hidden, but genius. LOST has put an ad for a flight on Oceanic Airlines from SYD to LAX on Kayak.com. If you watch LOST, you’ll know that this is the flight that goes down in the first episode of the show. It’s a great ad for LOST but seems a bit morbid for an airline web site to be hosting. Nonetheless, it’s awesome.
When you click on the ticket for the flight to LA, you end up getting sent to a LOST Wikipedia page that tells you what Oceanic Airlines is. This isn’t actually Wikipedia; this is LOST’s own fake “LOST only” Wikipedia. Crazy, I know…
Somebody at ABC is doing a great job setting up a whole back catalog of online Easter eggs for us to find. If that person reads this, drop me a tweet: I’d love to chat with you. I digress.
The second awesome ad I came across is from Integrity Windows. I know—who the hell is integrity windows? I’ll tell you who they are, they’re the people that made this hilarious web page. More importantly I’d like to comment on how I found them: an amazing video that was passed around online and made its way to me via Twitter—or was it Facebook?
I’ve said it before but let me say this to you again. Great videos will be passed around online and all they need is a little boost. When I looked at this video yesterday it had 12,000 views. It has over a million now. Take a second to think about that exposure. On TV this is just a funny commercial. You may ask your coworkers at the water cooler (who has a water cooler, raise your hand) if they saw it. Online, they’ll send it to you—that’s viral.
